{"id":9,"date":"2025-09-11T18:27:29","date_gmt":"2025-09-11T18:27:29","guid":{"rendered":"https:\/\/optimisedaf.com\/?page_id=9"},"modified":"2026-04-30T12:06:22","modified_gmt":"2026-04-30T12:06:22","slug":"home","status":"publish","type":"page","link":"https:\/\/optimisedaf.com\/en_za\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#faf4ff&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-31px||-14px|||&#8221; custom_padding=&#8221;1.2%||1.2%||true|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;40px|auto|-147px|auto|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/10\/NEW-LOGO-2500-x-2000-px-1.webp&#8221; alt=&#8221;oaf asterisk&#8221; title_text=&#8221;oaf asterisk&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;52px&#8221; header_letter_spacing=&#8221;2px&#8221; min_height=&#8221;354.6px&#8221; custom_margin=&#8221;9px||-11px||false|false&#8221; custom_padding=&#8221;41px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_text_shadow_style=&#8221;preset4&#8243; header_text_shadow_horizontal_length=&#8221;0.06em&#8221; inline_fonts=&#8221;Source Sans Pro,Open Sans&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>SEO services <span style=\"color: #821ee0;\">you wish your last agency delivered.<\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-family: 'Open Sans'; font-weight: normal;\">We help founders, creators, and small businesses<br \/><\/span><span style=\"font-family: 'Open Sans'; font-weight: normal;\">grow<\/span><span style=\"font-family: 'Open Sans'; font-weight: normal;\"> with SEO that *actually* works. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Learn More&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#8b20bb&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;12px&#8221; button_border_color=&#8221;#ffffff&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Poppins|600||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221; button_url=&#8221;optimisedaf.com\/services&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;146.8px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_heading_font_weight|||||||&#8221; text_font_size=&#8221;17px&#8221; custom_padding=&#8221;23px||5px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">*Formerly known as Poor Man&#8217;s SEO*<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Service Section&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#faf4ff&#8221; background_image=&#8221;https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/11\/Untitled-design-4.webp&#8221; background_position=&#8221;top_center&#8221; custom_margin=&#8221;10px|||||&#8221; custom_padding=&#8221;33px||33px|0px|true|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;6px||40px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;605px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|32px|10px|111px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Open Sans&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #000000;\">our blogs<\/span><\/h2>\n<p><span style=\"color: #000000; 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global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_letter_spacing=&#8221;3px&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;36px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">SEO confusion? <\/span><\/h2>\n<h2><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">let\u2019s clear that sh*t up.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;FAQ Area&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #000000;\"><b>WTF is SEO?<br \/><\/b><\/span><span style=\"color: #000000;\"><b><\/b><\/span><\/h2>\n<p><span style=\"color: #000000;\"><b><span style=\"font-weight: 400;\">SEO (Search Engine Optimisation) is how you help search engines understand your site and show it to the right people. It\u2019s about improving visibility, through smart content, solid site structure, and a bit of technical fine-tuning. Done well, SEO brings consistent, qualified traffic to your site instead of relying on paid ads.<\/span><\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #000000;\"><b>Is learning SEO hard?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not as much as some people would like you to think \u2014 but it can get complicated fast. <\/span><span style=\"font-weight: 400;\">The basics are easy to grasp: write useful content, make your site easy to navigate, and understand what your audience is searching for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes SEO tricky is that it\u2019s always changing, and real progress takes time. <\/span><span style=\"font-weight: 400;\">If you\u2019re curious, our blog explains the essentials without overcomplicating it.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><span style=\"color: #000000;\">Is learning SEO even worth it?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Yes. Even knowing the basics helps you make better marketing decisions. <\/span><span style=\"font-weight: 400;\">You\u2019ll understand what actually matters for rankings and avoid wasting time (and money) on the wrong things. If you run a site, learning SEO is one of the most valuable long-term skills you can pick up.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span style=\"color: #000000;\"><strong>Why should I listen to you?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Because this is what we do \u2014 every day. <\/span><span style=\"font-weight: 400;\">We don\u2019t sell theories or shortcuts. We focus on clear strategy, solid execution, and results you can see.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We\u2019re transparent about what works and what doesn\u2019t, and we share that knowledge openly.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If you want <\/span>quality SEO services<span style=\"font-weight: 400;\"> that are practical, honest, and built to last \u2014 you\u2019re in the right place.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/optimisedaf.com\/contact\/&#8221; button_text=&#8221;Ask a Question&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#8b20bb&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;12px&#8221; button_border_color=&#8221;#ffffff&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Poppins|600||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO services you wish your last agency delivered. 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