[et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.27.5″ background_color=”#faf4ff” background_image=”https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/12\/oaf-images-for-site-5.webp” min_height=”356.5px” custom_margin=”-29px|||||” custom_padding=”2px||2px||true|” global_colors_info=”{}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”–et_global_heading_font|600|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” text_orientation=”center” background_layout=”dark” max_width=”825px” module_alignment=”center” min_height=”266.2px” custom_margin=”|135px||135px||true” custom_padding=”45px||0px|1px||” animation_style=”fade” inline_fonts=”Lilita One” global_colors_info=”{}”]<\/p>\n
\u00a0<\/span><\/p>\n SEO shouldn\u2019t feel like a secret club. \u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us Section” _builder_version=”4.27.5″ background_color=”#faf4ff” background_enable_image=”off” background_size=”contain” background_position=”bottom_left” min_height=”549px” custom_margin=”-52px|||||” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”36px” header_2_letter_spacing=”3px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”605px” module_alignment=”center” custom_margin=”|32px|10px|111px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” inline_fonts=”Lilita One,Aboreto” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”About Us Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||15px|||” global_colors_info=”{}”]<\/p>\n We started Optimised As F*ck <\/strong>because we were tired of seeing \u201cSEO specialists\u201d hide behind jargon, inflated retainers, and overcomplicated reports.<\/p>\n Good SEO doesn\u2019t need to be mysterious. It just needs to be thoughtful, strategic, and consistent.<\/p>\n That\u2019s what we do. <\/span><\/p>\n We don\u2019t see SEO as a standalone channel.<\/p>\n The best results come when SEO supports the bigger picture: reinforcing organic social, strengthening PR efforts, and building brand authority that shows up everywhere people search.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n We run SEO projects for clients, and we share what we learn in plain English; through real examples, real data, and the occasional swear word.<\/p>\n We believe in being transparent, teaching as we go, and keeping the process human.<\/p>\n If you\u2019re after people who talk straight, test everything, and care about results more than buzzwords, you\u2019re in the right place.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Member Section” _builder_version=”4.27.5″ background_color=”#faf4ff” background_enable_image=”off” background_size=”contain” background_position=”top_center” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ background_size=”initial” background_position=”center_left” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”36px” header_2_letter_spacing=”3px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”605px” module_alignment=”center” custom_margin=”|32px|10px|111px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n Meet the humans behind the strategy.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”Members” _builder_version=”4.27.5″ custom_margin=”|auto||auto|false|false” custom_padding=”17px||48px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ian” position=”Founder & Head SEO Guy” image_url=”https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/11\/3.webp” _builder_version=”4.27.5″ header_font=”Poppins|600|||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”16px” body_line_height=”1.8em” width=”94.8%” border_radii_image=”on|11px|11px|11px|11px” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Hey, I\u2019m Ian.<\/p>\n I started learning SEO in 2021 and, since then, I\u2019ve helped clients in almost every industry you can name.<\/p>\n I\u2019ve ranked sites on the first page of Google, written for Backlinko, and worked hands-on to create content that *actually* performs.<\/p>\n These days, I focus on helping brands grow through smart, sustainable optimisation.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ disabled_on=”off|off|on” admin_label=”Members” _builder_version=”4.27.5″ custom_margin=”|auto||auto|false|false” custom_padding=”17px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lauren” position=”Founder & Creative Strategist” image_url=”https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/11\/2.webp” _builder_version=”4.27.5″ header_font=”Poppins|600|||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”16px” body_line_height=”1.8em” module_alignment=”right” border_radii_image=”on|11px|11px|11px|11px” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” width=”100%” min_height=”87.4px” custom_margin=”||||false|false” custom_padding=”|16px|3px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Hi, I\u2019m Lauren \ud83d\udc4b<\/p>\n I\u2019ve been working in digital marketing since 2019, mostly around content, brand, and PR.<\/span><\/p>\n I\u2019ve spent years creating and managing content across sites, social, and email, and I\u2019ve learned that SEO works best when it\u2019s part of the wider picture, not something bolted on at the end.<\/span><\/p>\n My focus is keeping SEO clear, practical, and worth the effort.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ disabled_on=”on|on|off” admin_label=”Members” _builder_version=”4.27.5″ custom_margin=”|auto||auto|false|false” custom_padding=”17px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” width=”100%” min_height=”87.4px” custom_margin=”||||false|false” custom_padding=”|16px|3px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Hi, I\u2019m Lauren \ud83d\udc4b<\/p>\n I\u2019ve been working in digital marketing since 2019, mostly around content, brand, and PR.<\/span><\/p>\n I\u2019ve spent years creating and managing content across sites, social, and email, and I\u2019ve learned that SEO works best when it\u2019s part of the wider picture, not something bolted on at the end.<\/span><\/p>\n My focus is keeping SEO clear, practical, and worth the effort.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lauren” position=”Founder & Creative Strategist” image_url=”https:\/\/optimisedaf.com\/wp-content\/uploads\/2025\/11\/2.webp” _builder_version=”4.27.5″ header_font=”Poppins|600|||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”16px” body_line_height=”1.8em” module_alignment=”right” border_radii_image=”on|11px|11px|11px|11px” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” min_height=”172.8px” custom_padding=”||13px|||” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.27.4″ background_color=”#faf4ff” background_enable_image=”off” custom_padding=”0%||0%||true|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Hero Area” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”398px” custom_padding=”33px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Let’s Work Together!” button_url=”https:\/\/optimisedaf.com\/contact\/” button_text=”Get in touch” admin_label=”Hero Text” _builder_version=”4.27.4″ header_level=”h1″ header_font=”–et_global_heading_font|600|||||||” header_text_color=”#000000″ header_font_size=”48px” header_letter_spacing=”3px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#8300E9″ button_bg_color=”#ffffff” button_border_width=”12px” button_border_color=”#ffffff” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”$||divi||400″ background_layout=”light” max_width=”700px” module_alignment=”center” animation_style=”fade” button_text_shadow_style=”preset4″ box_shadow_style_button=”preset5″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” 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It\u2019s not magic or luck.\u00a0
It\u2019s just work done properly.
<\/span><\/p>\nWe keep SEO simple, strategic,
and actually effective.<\/b><\/span><\/h2>\n
And we also show you how it\u2019s done, too.<\/span><\/p>\nthe founders<\/span><\/h2>\n
What We Believe<\/span><\/h3>\n
\n